Looking to go sustainable?
For many businesses, “going green” has been perceived as a costly inconvenience. But transforming into an eco-friendly business has many more benefits than most realize. Aside from preserving the environment, cutting costs, and standing out from the crowd, going green brings about an important change in the industry that has been long overdue.
And it’s not only other businesses that take notice – customers are placing a higher value on those putting forward the effort as an eco-friendly enterprise. For eCommerce companies, improving sustainability efforts will appeal to the 75% of customers who prefer to purchase from earth-friendly brands. Also, starting next year, the SEC may require public companies to publish standardized emissions and climate risk reports. Getting a head start on these initiatives will help you stay valued by climate-conscious shoppers.
If you want to reduce costs and attract new customers, jumping on this opportunity to establish your business as eco-friendly and environmentally conscious is the way to go.
Gain a Competitive Advantage
- Attract New Generations of Consumers – It’s no secret that Gen X and Y customers are a new breed of consumers. And one way of attracting their loyalty is by going green. It not only gains the attention of these new buyers, but it also gives you a competitive advantage over other companies refusing to make the leap. Becoming a green advocate will enhance your reputation as a business that matters.
- Making an Environmental Impact – From polluted oceans to CO2 emissions, the world is quickly coming face-to-face with an environmental crisis. Companies that choose to take a leading activist role in this endeavor set a positive example for others to follow.
- Sustainable Business – Gaining loyalty among the ‘green’ community is a huge step in creating a sustainable and lasting business. Many green advocates are turning to services that are devoted to making a change over those that aren’t.
Here are 3 steps you can take to improve the climate consciousness of your brand:
- Aim for carbon neutrality through crafting a research-based evaluation of your carbon footprint and identify methods to cut down on carbon emissions.
- Before initiating your program, assess and calculate the emissions intensity of both direct and indirect emissions sources, such as power consumption, transportation, and waste.
- Use this information to create an emissions baseline to effectively track emissions over time.
- Next, company leaders should educate themselves on the importance of sustainability, and subsequently, communicate this to the brand’s stakeholders and network. Also, focus on creating a company culture that values sustainability practices.
- Ensure you are tracking your progress and informing the organization and consumers of further changes made. Additionally, maintain steady communication with your network on social media, newsletters and company forums.
Going green is a step that all businesses will eventually have to take (to some degree), so making it sooner than later has benefits that your business will begin reaping now. If you are a company looking to go green, we would be honored to help you scale and grow while maintaining a commitment to care for the environment.
The current economy, with its skyrocketing inflation and high production costs, is deterring customers from making in-store purchases. 76% of shoppers in the U.S. are reading online reviews and seeking lower prices prior to deciding what to buy.
While 76% of people intending on participating in summer sales say they will spend similar amounts to last year, 24% of customers stated that the current economic situation has left them with less spending money for big summer sales.
To prepare for dips in spending during winter holiday sales, marketing has become even more important than ever before. Now is the time to re-examine your business and re-optimize for future operations and growth.
- Define Your Value
What is the one thing that sets you apart from your competition? What attracts consumers to your brand? This is what you need to define NOW to continue to grow.
Your long-term success depends on your “why.” If you want to be a successful brand in the long run, you need to pinpoint your core message and attract those consumers who are drawn to it. Remember – it’s a marathon, not a sprint.
- Be Open to New Opportunities to Expand Market Share
When it comes to customer experience, engaging with your clientele is more important than ever. Today’s consumers EXPECT and DEMAND personalized service. 58% of consumers won’t even consider a brand that doesn’t provide a valuable customer experience. So if you want to retain and gain new customers, you need to provide a unique way of keeping them engaged and happy throughout the entire consumer journey.
- Rethink Your Marketing Strategy
During a recession, the first thing that most retailers cut is their marketing budget. But once again, a recession can be the perfect opportunity to BUILD brand recognition – not CUT IT DOWN.
As conversion rates decline, advertisers tend to pull back on their spending. And this is your chance to buy cheaper impressions and ads to build up your brand awareness. Look for marketing arbitrages while marketers pull back spending.
Utilizing an automation platform such as Cymbio enables growth and support for brands & retailers providing the ability to optimize inventory from one channel to another while reducing operational costs without any extra cost.
Successful Retailing throughout a Recession
While recessions can definitely be difficult for operations, they can also present the opportunity for retailers to re-examine their business and re-optimize their future operations. To continue to be successful during a recession, retailers must look for opportunities that reinforce and expand their value proposition.
If you are looking for an optimal way to drive digital sales and your brand’s online presence, Cymbio is here to help! We pride ourselves on providing streamlined automation of marketplace and retail relationships with a one-to-all connection. Cymbio will cut down on the time and resources you spend on digitalization and allow you to focus on improving your brand and its recognition.
The retail industry is experiencing a tough time – no matter where you look, there seems to be bad news. Supply chains are still squeezed, production and delivery are slowing down, and suppliers and consumers alike are stressed. Costs are up with inflation. Companies are short-staffed. It’s safe to say that things aren’t what they used to be.
Budgets are being tightened across the board, but brands are still attempting to maintain growth and outpace their competitors, and those trends tend to be at odds with one another. But that doesn’t mean that success is unachievable.
Typically, sales growth has meant allocating additional resources to budget for additional manpower and work hours, which can add unnecessary stress for businesses. Growth doesn’t always come cheap, and in the retail sector this has definitely been the rule, not the exception. For brands scaling to sell on new retailers and marketplaces, it often means hiring a team – or having existing employees work on special projects either instead of or in addition to their regular work – to create complex and unique integrations that differ for every new channel. These are expensive and time-consuming processes, and especially when budgets are tight and brands short-staffed, they can seem like the wrong road to go down.
However, as the industry expands and becomes even more competitive, brands increasingly need to be selling on as many channels and platforms as possible, or they risk losing serious business to their competitors. For businesses wary of taking risks in a complex environment but still interested in growing their business, technologies that ease key eCommerce processes are a must-have. They can help reduce friction in the supply chain, ease in-store staffing shortages, and make growth a reality.
Automation platforms like Cymbio’s enable smoother retail operations while scaling digitally, enabling seamless growth for expanding brands. As a brand-centric company, we offer a tailored solution that connects brands to hundreds of retailers and marketplaces, encouraging scaling on a large scale.
Unlike other solutions on the market, our full-service solution doesn’t require brands to build integrations, take up valuable resources and time to learn the intricacies of a complex platform, or require additional manpower. We automate the full scale of eCommerce operations, including onboarding and set-up, as well as day-to-day management, for brands and their retail partners.
We remove the technological and manual barriers associated with expanding sales channels, like creating time-consuming and complex unique integrations for new retail partners, and reformatting product data and imagery.
Following set-up, we manage daily eCommerce operations for brands, automating inventory and order management and fulfillment, and ensuring error-free processes, thus reducing the risk of shorted or canceled orders. With streamlined processes like these, brands can efficiently use their inventory to their advantage, selling on more retailers and increasing sales without having to make drastic business changes. With simplified operations, we act as a one-stop shop for brands to scale and manage eCommerce operations, and since our system is agnostic, we offer a one-to-all connection that can link brands to nearly any retailer, regardless of which system each party uses. It’s the simplest solution on the market to make the most of what you’re already doing and working with.
Whether your brand is big or small, local or international, young or seasoned, simple scaling is the key to eCommerce success, and Cymbio can help you achieve this.
Is your brand looking to scale and sell but need a solution that fits your needs and won’t stress your budget? Get in touch with us! We’d love to see how we can help enable your growth!
Discover Drop Ship Automation For Your BusinessLEARN MORE
Deloitte recently released their Retail Tech Report for 2022, and it was filled with insights and inside scoops into everything that’s going on in the industry this year.
One of the main challenges they found throughout the industry is a shortage in retail workers, which causes friction and can result in an increase in operational costs. Many retail businesses are squeezed in terms of their workforce, and that has a cascading effect on how well their operations can realistically run. Going the DTC route is a great option for businesses to cut costs where they can by reducing middlemen, but doing so as a small or growing brand also runs the risk of stunting growth.
Focusing solely on DTC also reduces a brand’s ability to increase sales. By selling only on a single channel, it’s very tricky to grow a customer base, even with a fantastic social strategy to bring people to a DTC site. While reducing spend might seem like a good option in the short term, it’s disadvantageous in the long run.
Growth tends to mean expanding operations, which either requires hiring more employees or increasing the workload of a brand’s existing team. An increased workload creates the potential for errors, which means that all those growth plans may run brands into a rut.
Companies are hard pressed for solutions to this issue. How can brands expand while retaining employees without overworking them? By employing technology that makes the lives of their workers easier, and makes their business run better.
Cymbio is proud to have been featured in the Deloitte report for our excellence in enabling DTC brand growth! Technology helps to tighten every step of the supply chain, every aspect of the buying, shipping, and returns process, and everything behind the scenes. Technologies like ours were created to help eCommerce businesses run smoothly, grow seamlessly, and scale swiftly.
As the leader in brand-to-retail connectivity, Cymbio offers brands a tailored solution for scaling their digital sales channels. While DTC operations enable brands to have full control over their operations, marketing, and sales, they’re generally limited in their ability to reach the right amount or segment of customers. By selling on retail sites and marketplaces, brands increase brand visibility and trust, reach and expand their target audience, and grow their sales exponentially.
In an industry that is increasingly digital, it’s important for brands to be in as many places as possible online, and Cymbio’s enablement of this is a game changer.
Ecommerce businesses often suffer from notoriously low conversion rates. Shoppers may browse and fill up their cart, but never end up checking out. For brands large and small, the challenge is turning those would-be customers into conversions.
There are a number of steps that brands both large and small can take to ensure a high conversion rate. Here are our tips:
1. Build Trust With Your Customers
Maybe this seems blindingly obvious, but a great way to increase your conversion rate and your sales is to make sure that your customers actually trust you. Selling quality products and ensuring timely shipping are great ways to do this, but customers will only be able to confirm your trustworthiness in these aspects after a purchase.
Having social proofs on your site is a great way to entice customers to shop more seriously on your site. User reviews for products let potential customers know if a purchase is worth it from people just like them. You can write all the glowing product copy you want, but consumers are interested in the real deal.
2. Discount Codes
Especially nowadays with inflation increasing the cost of nearly everything under the sun, consumers are more cautious with their spending. Offering discount codes from time to time will encourage consumers to buy your products, but don’t do this with reckless abandon. Saving money is great for customers, but not for brands. Like all the best things in life, moderation is key.
3. Have An Easy-to-Use Interface
Make your site easy to use – it seems like a no-brainer, but most brands still have a ways to go. Drop down menus filled with dozens of options are hard for customers to sort through, so keeping the user experience clean and simple will win you more conversions.
A brand’s worst nightmare is losing customers at the final stages of the funnel. Not only does your website design need to be intuitive, but the steps that a customer needs to take in order to need to be simple to follow as well.
4. Be Conservative With Your Pop-ups
You want to catch a user’s attention, but doing so on every page they land on is a nuisance, and it won’t help turn them into paying customers. An entry or exit pop-up will suffice – no more than that.
5. Optimize for Mobile
By 2025, nearly 45% of all eCommerce purchases are expected to be made on mobile. That means every brand that’s planning on still being around then should ensure their sites aren’t just mobile-friendly, but optimized for mobile purchases. Apps are great, but most users won’t want to download them, so put a significant focus on making the mobile web experience an easy one for your customers.
A high conversion rate is only one key to an eCommerce brand’s success, though. Scaling beyond your own DTC operation is a necessary step in reaching retail greatness. And for all your growth needs, Cymbio is here. Our automation platform helps brands expand their digital sales channels and start selling on marketplaces and drop ship retailers to their heart’s content. By streamlining the onboarding, set-up, and day-to-day eCommerce operations between brands and their retail partners, inventory and warehouse management systems and more, we make it easy for our customers to grow comfortably.
Think of the last time you bought something online, or the last few times. It’s probably pretty likely that you either purchased off of or interacted with a marketplace on your online buying journey. That’s where eCommerce is headed, and it’s clear why.
Victoria’s Secret just became the latest DTC operation to open their own marketplace, and their transition represents a larger trend in the industry. There are loads of companies now offering DTC brands the ability to expand their online presence by building a marketplace.
If creating your own marketplace is a viable option for your brand, then by all means, hop on board the trend. Victoria’s Secret is just the latest in a line of companies that’s done it: brands like Anthropologie, MadeWell, and Urban Outfitters have also done the same, as have retailers like eBay and Walmart.
As a brand, owning a marketplace affords the ability to leverage DTC operations. Say your brand sells dining room tables, and you’re selling them on a marketplace as well as your own DTC site. Shoppers looking for a table will definitely find what they’re looking for, but they’ll be pleasantly surprised if they can also buy home decor, cutlery, and linens for their new table all in the same place. Take note of those sales on the marketplace side, and you can use them to explore potential product line expansions and offerings on the DTC side.
On the flip side, brands can also use marketplaces as a platform to test new products. Seeing how other sellers succeed in certain categories on a channel your brand is already selling on gives you as a brand the exact insights you need in order to see if expanding offerings in a certain category would be advantageous. Having that ability to test products is a game changer for brands.
But why is it so enticing for brands to create their own marketplaces, as opposed to simply selling on existing ones?
The first and most obvious reason is traffic. Since the marketplaces on the retail sites mentioned above are all linked to those brands’ DTC sites, visitors will see both, increasing the likelihood of making a purchase on either side.
Running your own marketplace allows you to further your company’s branding efforts. Having a smooth flow between your DTC site and your marketplace will provide customers with an excellent buying experience, wherever they choose to make a purchase.
3. Customer Relations
It’s a known fact that consumers like shopping on marketplaces, so why not give them what they want? Having a single platform for them to compare and choose from a variety of products and services gives them what they need. And there’s nothing brands love more than happy customers.
In general, consumers are trusting of both marketplaces as a whole, and of the brands that sell on them. Marketplaces are seen as a stamp of approval for brands, since the parent companies that run them have to vet them before allowing them to sell. Build trust with your customers by providing a platform that features fantastic brands, and you’ll reap the benefits.
The eCommerce market is competitive, and opening a marketplace is simply another fantastic way to get ahead – and stay ahead – of your competitors. Marketplaces are the best of the eCommerce world: they offer visibility on a large scale, the potential for an increase in profit due to an influx in traffic, the opportunity to deepen customer relationships, and yet another channel through which sellers can reach their customers.
For brands looking to start selling on marketplaces, an automation tool like Cymbio’s is the solution you need to do so quickly and efficiently. We remove the technological barriers and reduce the manpower associated with onboarding by providing a one-to-all connection that allows brands to sell on hundreds of marketplaces.
It’s no secret that consumers aren’t always aware of what goes on behind the scenes in the retail industry. And it’s not surprising why: with dozens of moving parts and complex processes, it’s tough to be able to follow. What seems simple – place an order, receive an order – is actually pretty complicated.
Cymbio has set out to streamline those complex processes, and we’re excited to announce our platform has a new feature that does just that. Our groundbreaking unlimited stock feature allows brands to push infinite inventory dynamically between retailers and marketplaces, which drastically cuts down on the potential for shorted or canceled orders across different sales channels.
This product feature is a fantastic way for companies to leverage their inventory, especially if they fall into one of two categories: brands with accelerated supply chains, and brands whose inventory is stored in various locations. If your brand is able to produce a large quantity of product in a short amount of time, then having an unlimited stock option will be a great benefit for your sales strategy. Whether your supply chain is lightning fast or if your products can be quickly replenished, maintaining an infinite amount of product available – even if it hasn’t yet been produced – is a standout way to ensure your sales never dip. If your brand’s inventory is stored across multiple warehouses or simply in different places and your system doesn’t necessarily reflect the true amount of inventory in stock, then having it listed as unlimited means you can circumvent pulling the data from across multiple sources.
This type of technology is a game-changer for growing businesses. Ensuring happy customers is every brand’s goal, and this feature is one of many tools brands can use to achieve that. Cymbio’s platform offers brands the ability to seamlessly scale to hundreds of retailers and marketplaces by automating all eCommerce processes from onboarding to set-up to day-to-day operations. If your brand is looking to scale but facing growing pains, our solution might just be the one you need.
As an added benefit, our unlimited inventory feature can be unique per retailer, meaning your brand can choose to supply an unlimited stock for one sales channel and not for another. This helps you keep your inventory at bay exactly where you want it, and never where you don’t.
Cymbio’s automation platform is chock full of features that make eCommerce operations simple and easy. By simplifying the onboarding, set-up, and day-to-day management of processes between brands and their retail partners, we make the selling experience a painless one. If your brand is in need of a solution that’ll reduce friction and produce results, then Cymbio might be just what you’re looking for.
It’s no secret that inflation is on the rise, and it has been for quite some time. Consumers are feeling the effects of price increases at the gas pump, in grocery stores, and in the retail sector.
While we’ve largely emerged from the recession that hit in early 2020, the rate of growth for eCommerce has begun to slow. Between December 2021 and January 2022, overall sales increased 3.8%, indicating significant growth – but since then, they’ve slowed down. The difference in month-over-month retail sales between February and March was only 0.3%, but between March and April, it was up nearly 1%.
One report on consumer spending trends in 2022 found that 72% of consumers are making an effort to spend less because of inflation. Take Netflix as an example – the streaming service lost over 200,000 subscribers in the first 2 months of the year alone. As the average Joe looks for ways to cut back, frivolous purchases will be the first to go, and retail is no exception.
However…that doesn’t seem to be happening.
Shoppers are still buying goods, both in-store and online. Despite inflation, retail sales now are at 92% of what they were in April 2019, bouncing back after experiencing the decline brought on by the pandemic. While consumer trends are different from what they were back then, they’re gaining momentum, and brands and retailers alike shouldn’t be overly concerned with where things are headed. Here’s a little bit of cautious optimism: according to recently released government data, the Consumer Price Index, which rose .8% in February and 1.2% in March – a record 16-year high – slowed in April to gain only .3%.
A recent Axios article revealed that while sticker shock that’s come along with inflation might be, well, shocking, it’s generally not enough to deter people from paying for things. Prices nowadays are dynamic enough that consumers don’t necessarily know when the cost of something goes up, or how much it’s risen.
The bottom line is that consumers haven’t stopped buying. While some retailers and brands have experienced relative lulls in revenue, credit card usage is up, and Americans are still taking to the internet and the stores to continue shopping. Retail sales jumped nearly 1% from March to April, so while prices have steadily risen, consumer culture remains relatively strong.
In this time of sort-of certainty, there are different strategies that brands can take to ensure relevancy as consumer habits shift. First, understanding exactly what it is that shoppers want, and delivering on those wants, should be a brand’s first priority. Over the last few years, interest in sustainable styles has jumped, so brands that pay attention to this – and not just around Earth Day – will do well. Brands like Fair Harbor, UpWest and Ahimsa do just that, by committing to environmentally-friendly practices as a core tenet of their business. Second, keep open communication and transparency with consumers. Nowadays, a customer’s experience is worth its weight in gold, and ensuring a pain-free shopping and buying journey needs to be a central part of any brand’s strategy. And lastly, and perhaps most obviously, have sensitivity to pricing. Brands are often cautioned against knee-jerk discounts during times of economic uncertainty, but there’s a middle ground that can be taken.
To help to ensure efficiency, balance operating and expansion costs, and maintain growth, Cymbio offers an automation platform that automates all eCommerce operations between brands and their retail partners. For tricky times like these, keeping potentially costly errors at bay is crucial. If your brand is searching for a solution that will streamline complex processes into an affordable solution that enables simplified scaling, book a demo now and see how we can help you achieve your brand’s dreams.
You’ve built a brand and you’re thriving – or at least on your way to it. Now what?
Leveraging a variety of strategies to boost and strengthen your eCommerce brand will be a huge factor in its success. The best companies in the business don’t just sit at the top of the pile, they continuously work to engage their customers, innovate, push boundaries, and stand out from the crowd.
Getting to the top is hard, but staying there is even harder. Here are a few ways to leverage different aspects of your brand’s growth and loyalty strategy to do just that.
Engage with your target market on a variety of platforms. Is your primary buyer persona a 20-something? Understanding if they’re the TikTok generation or the Instagram one will be crucial to ensuring you’re not only reaching them, but building visibility and loyalty. Having a social strategy is make-or-break for brands in 2022.
Ensuring on-point SEO and an engaging social media strategy will attract users to your site, but getting them there is only half the battle – giving them their desired experience once they’ve arrived is hugely important, too.
Your site should be easy to navigate, interactive, with tech that excites and adds to the user experience, like a virtual try-on tool. And don’t forget to collect adequate data on how your customers browse your site so you can continuously improve its flow and foster higher engagement and increased sales.
The way to win these days is multichannel and, if you can swing it, omnichannel retailing. In an increasingly digital world, it’s more important than ever to sell and have your name on multiple channels. Having access to customers on retail sites and marketplaces, social media apps, and various other platforms can give your brand the boost it needs to scale, grow, and be successful.
Omnichannel retail takes things a step further by introducing truly seamless experiences across platforms for your customers.
Don’t discount the importance of email! Yes, we know, you can build loyalty by advertising discount codes and sales on social media, but being in someone’s inbox just keeps you on their mind that much more. A strong brand is one that’s on every platform, and email is absolutely one of those.
Collaboration these days is all the rage. Partnering up with another brand can provide not only visibility for potential new customers, but a good boost of credibility as well. Exploring ways to strategically join forces with a complementary company to your own can prove to be a valuable strategy for both parties.
For DTC brands looking to scale their digital sales channels and expand their presence, Cymbio is here to help. Our automation platform makes seamless growth possible by easing the onboarding process to retailers and marketplaces with a one-to-all connection. No matter how you’re trying to scale or where to, Cymbio can help you get there.
For brands, scaling retail operations means investing money and resources into growing a DTC operation. While selling DTC, brands can determine every step of their interaction with customers, and this method presents a great opportunity to define a brand and its identity. But it doesn’t have to be the only way.
While scaling via DTC can be a solid way for businesses to grow, creating a strategy for selling on marketplaces, too, can present a path towards reliable revenue growth without having to sacrifice any branding and while still maintaining relationships with customers. Unlike selling on a traditional retailer, marketplaces offer brands the ability to expand their reach while still enabling a customer-facing relationship. On these types of retail platforms, the brand is the seller to the end consumer, which presents a unique opportunity for communication with customers and the possibility of building brand loyalty.
First off, the biggest choice isn’t just to sell on a marketplace, but on which one(s). The number of marketplaces has grown in recent years, and brands should know exactly which ones serve their target market and industry. Additionally, some marketplaces are open and accept brands of all kinds with products and sizes of all kinds and types, and some are significantly more selective or niche. Knowing which marketplaces are the right fit for your brand’s identity and audience will have a huge effect on their success on any given platform.
Second, knowing where your competition sells is also an important factor to take into consideration. Impatient shoppers will not wait around when competition is just one click away. Marketplaces should act as an extension of a brand’s own .com operation. Brands can expand their audience, increase sales, and grow revenue, all while offering a streamlined experience on and off their DTC site.
Depending on the industry that a brand focuses on, might mean different requirements set by the marketplace. This might mean having a specific breadth of SKUs, image requirements, or product formatting requirements. A brand that sells something like pillows or kitchen appliances may only have a few items, while an apparel brand, on the other hand, will likely have dozens more SKUs, and simply having those larger numbers will give them plenty of opportunities for success on a marketplace.
Lastly, knowing how to get the most of the marketplace will be paramount. Simply posting a product on Amazon, which has 100 million Prime members, isn’t enough. It might get seen, but chances are, with so much competition, simply being on the platform doesn’t translate to certain sales. Each platform has its own advertising structure and options, and brands should be aware of these and understand how to best make use of them. Often, retailers offer brands ways to promote themselves through various marketing efforts such as participating in various seasonal events such as promotions and sales.
Picking the right site to sell on is also a huge part of this. Selling your products in a huge marketplace is helpful, but positioning yourself as a leader in a specific segment of a market on a niche site might be an even better way to leverage competition and stand out. Marketplaces give brands the ability to be competitive even amongst competition and they provide a platform for brand visibility and marketing, so selling on them is a great way for brands to give themselves a boost.
If your brand is looking for a way to start selling on a marketplace while either maintaining your current operational load or growing to expand your business, then Cymbio’s automation platform is just what you need. Our system is agnostic, working with any and every data format that brands use, and our one-to-all connection provides the most seamless way to join any marketplace. By cutting down the time-to-live for brands by up to 90%, Cymbio enables quick onboarding, which means more opportunities for selling – and sooner!