How DTC Brands Can Circumvent Industry Challenges

Deloitte recently released their Retail Tech Report for 2022, and it was filled with insights and inside scoops into everything that’s going on in the industry this year. 

One of the main challenges they found throughout the industry is a shortage in retail workers, which causes friction and can result in an increase in operational costs. Many retail businesses are squeezed in terms of their workforce, and that has a cascading effect on how well their operations can realistically run. Going the DTC route is a great option for businesses to cut costs where they can by reducing middlemen, but doing so as a small or growing brand also runs the risk of stunting growth. 

Focusing solely on DTC also reduces a brand’s ability to increase sales. By selling only on a single channel, it’s very tricky to grow a customer base, even with a fantastic social strategy to bring people to a DTC site. While reducing spend might seem like a good option in the short term, it’s disadvantageous in the long run. 

Growth tends to mean expanding operations, which either requires hiring more employees or increasing the workload of a brand’s existing team. An increased workload creates the potential for errors, which means that all those growth plans may run brands into a rut. 

Companies are hard pressed for solutions to this issue. How can brands expand while retaining employees without overworking them? By employing technology that makes the lives of their workers easier, and makes their business run better. 

Cymbio is proud to have been featured in the Deloitte report for our excellence in enabling DTC brand growth! Technology helps to tighten every step of the supply chain, every aspect of the buying, shipping, and returns process, and everything behind the scenes. Technologies like ours were created to help eCommerce businesses run smoothly, grow seamlessly, and scale swiftly. 

Deloitte Tech Report Map

As the leader in brand-to-retail connectivity, Cymbio offers brands a tailored solution for scaling their digital sales channels. While DTC operations enable brands to have full control over their operations, marketing, and sales, they’re generally limited in their ability to reach the right amount or segment of customers. By selling on retail sites and marketplaces, brands increase brand visibility and trust, reach and expand their target audience, and grow their sales exponentially.  

In an industry that is increasingly digital, it’s important for brands to be in as many places as possible online, and Cymbio’s enablement of this is a game changer.

Discover The Power Of Retail Automation

LEARN MORE
The Key to a High eCommerce Conversion Rate

Ecommerce businesses often suffer from notoriously low conversion rates. Shoppers may browse and fill up their cart, but never end up checking out. For brands large and small, the challenge is turning those would-be customers into conversions.  

There are a number of steps that brands both large and small can take to ensure a high conversion rate. Here are our tips:

1. Build Trust With Your Customers

Maybe this seems blindingly obvious, but a great way to increase your conversion rate and your sales is to make sure that your customers actually trust you. Selling quality products and ensuring timely shipping are great ways to do this, but customers will only be able to confirm your trustworthiness in these aspects after a purchase. 

Having social proofs on your site is a great way to entice customers to shop more seriously on your site. User reviews for products let potential customers know if a purchase is worth it from people just like them. You can write all the glowing product copy you want, but consumers are interested in the real deal. 


2. Discount Codes

Especially nowadays with inflation increasing the cost of nearly everything under the sun, consumers are more cautious with their spending. Offering discount codes from time to time will encourage consumers to buy your products, but don’t do this with reckless abandon. Saving money is great for customers, but not for brands. Like all the best things in life, moderation is key.


3. Have An Easy-to-Use Interface

Make your site easy to use – it seems like a no-brainer, but most brands still have a ways to go. Drop down menus filled with dozens of options are hard for customers to sort through, so keeping the user experience clean and simple will win you more conversions. 

A brand’s worst nightmare is losing customers at the final stages of the funnel. Not only does your website design need to be intuitive, but the steps that a customer needs to take in order to need to be simple to follow as well.


4. Be Conservative With Your Pop-ups

You want to catch a user’s attention, but doing so on every page they land on is a nuisance, and it won’t help turn them into paying customers. An entry or exit pop-up will suffice – no more than that.


5. Optimize for Mobile

By 2025, nearly 45% of all eCommerce purchases are expected to be made on mobile. That means every brand that’s planning on still being around then should ensure their sites aren’t just mobile-friendly, but optimized for mobile purchases. Apps are great, but most users won’t want to download them, so put a significant focus on making the mobile web experience an easy one for your customers.


A high conversion rate is only one key to an eCommerce brand’s success, though. Scaling beyond your own DTC operation is a necessary step in reaching retail greatness. And for all your growth needs, Cymbio is here. Our automation platform helps brands expand their digital sales channels and start selling on marketplaces and drop ship retailers to their heart’s content. By streamlining the onboarding, set-up, and day-to-day eCommerce operations between brands and their retail partners, inventory and warehouse management systems and more, we make it easy for our customers to grow comfortably.

Learn More About Cymbio’s Automation

GET IN TOUCH
Are Brand-Owned Marketplaces The Future of eCommerce?

Think of the last time you bought something online, or the last few times. It’s probably pretty likely that you either purchased off of or interacted with a marketplace on your online buying journey. That’s where eCommerce is headed, and it’s clear why. 

Victoria’s Secret just became the latest DTC operation to open their own marketplace, and their transition represents a larger trend in the industry. There are loads of companies now offering DTC brands the ability to expand their online presence by building a marketplace. 

If creating your own marketplace is a viable option for your brand, then by all means, hop on board the trend. Victoria’s Secret is just the latest in a line of companies that’s done it: brands like Anthropologie, MadeWell, and Urban Outfitters have also done the same, as have retailers like eBay and Walmart. 

As a brand, owning a marketplace affords the ability to leverage DTC operations. Say your brand sells dining room tables, and you’re selling them on a marketplace as well as your own DTC site. Shoppers looking for a table will definitely find what they’re looking for, but they’ll be pleasantly surprised if they can also buy home decor, cutlery, and linens for their new table all in the same place. Take note of those sales on the marketplace side, and you can use them to explore potential product line expansions and offerings on the DTC side. 

On the flip side, brands can also use marketplaces as a platform to test new products. Seeing how other sellers succeed in certain categories on a channel your brand is already selling on gives you as a brand the exact insights you need in order to see if expanding offerings in a certain category would be advantageous. Having that ability to test products is a game changer for brands.  

But why is it so enticing for brands to create their own marketplaces, as opposed to simply selling on existing ones?

1. Traffic

The first and most obvious reason is traffic. Since the marketplaces on the retail sites mentioned above are all linked to those brands’ DTC sites, visitors will see both, increasing the likelihood of making a purchase on either side. 


2. Branding

Running your own marketplace allows you to further your company’s branding efforts. Having a smooth flow between your DTC site and your marketplace will provide customers with an excellent buying experience, wherever they choose to make a purchase. 


3. Customer Relations

It’s a known fact that consumers like shopping on marketplaces, so why not give them what they want? Having a single platform for them to compare and choose from a variety of products and services gives them what they need. And there’s nothing brands love more than happy customers.


4. Trust

In general, consumers are trusting of both marketplaces as a whole, and of the brands that sell on them. Marketplaces are seen as a stamp of approval for brands, since the parent companies that run them have to vet them before allowing them to sell. Build trust with your customers by providing a platform that features fantastic brands, and you’ll reap the benefits.  


The eCommerce market is competitive, and opening a marketplace is simply another fantastic way to get ahead – and stay ahead – of your competitors. Marketplaces are the best of the eCommerce world: they offer visibility on a large scale, the potential for an increase in profit due to an influx in traffic, the opportunity to deepen customer relationships, and yet another channel through which sellers can reach their customers. 

For brands looking to start selling on marketplaces, an automation tool like Cymbio’s is the solution you need to do so quickly and efficiently. We remove the technological barriers and reduce the manpower associated with onboarding by providing a one-to-all connection that allows brands to sell on hundreds of marketplaces.

Learn More About Cymbio’s Automation

GET IN TOUCH
One Way To Win The Fulfillment Cycle: Cymbio’s Unlimited Inventory Feature

It’s no secret that consumers aren’t always aware of what goes on behind the scenes in the retail industry. And it’s not surprising why: with dozens of moving parts and complex processes, it’s tough to be able to follow. What seems simple – place an order, receive an order – is actually pretty complicated. 

Cymbio has set out to streamline those complex processes, and we’re excited to announce our platform has a new feature that does just that. Our groundbreaking unlimited stock feature allows brands to push infinite inventory dynamically between retailers and marketplaces, which drastically cuts down on the potential for shorted or canceled orders across different sales channels. 

This product feature is a fantastic way for companies to leverage their inventory, especially if they fall into one of two categories: brands with accelerated supply chains, and brands whose inventory is stored in various locations. If your brand is able to produce a large quantity of product in a short amount of time, then having an unlimited stock option will be a great benefit for your sales strategy. Whether your supply chain is lightning fast or if your products can be quickly replenished, maintaining an infinite amount of product available – even if it hasn’t yet been produced – is a standout way to ensure your sales never dip. If your brand’s inventory is stored across multiple warehouses or simply in different places and your system doesn’t necessarily reflect the true amount of inventory in stock, then having it listed as unlimited means you can circumvent pulling the data from across multiple sources. 

This type of technology is a game-changer for growing businesses. Ensuring happy customers is every brand’s goal, and this feature is one of many tools brands can use to achieve that. Cymbio’s platform offers brands the ability to seamlessly scale to hundreds of retailers and marketplaces by automating all eCommerce processes from onboarding to set-up to day-to-day operations. If your brand is looking to scale but facing growing pains, our solution might just be the one you need.  

As an added benefit, our unlimited inventory feature can be unique per retailer, meaning your brand can choose to supply an unlimited stock for one sales channel and not for another. This helps you keep your inventory at bay exactly where you want it, and never where you don’t. 

Cymbio’s automation platform is chock full of features that make eCommerce operations simple and easy. By simplifying the onboarding, set-up, and day-to-day management of processes between brands and their retail partners, we make the selling experience a painless one. If your brand is in need of a solution that’ll reduce friction and produce results, then Cymbio might be just what you’re looking for.

Discover The Power Of Retail Automation

LEARN MORE
The Surprising Effect of Inflation on the Ecommerce Industry

It’s no secret that inflation is on the rise, and it has been for quite some time. Consumers are feeling the effects of price increases at the gas pump, in grocery stores, and in the retail sector. 

While we’ve largely emerged from the recession that hit in early 2020, the rate of growth for eCommerce has begun to slow. Between December 2021 and January 2022, overall sales increased 3.8%, indicating significant growth – but since then, they’ve slowed down. The difference in month-over-month retail sales between February and March was only 0.3%, but between March and April, it was up nearly 1%

One report on consumer spending trends in 2022 found that 72% of consumers are making an effort to spend less because of inflation. Take Netflix as an example – the streaming service lost over 200,000 subscribers in the first 2 months of the year alone. As the average Joe looks for ways to cut back, frivolous purchases will be the first to go, and retail is no exception. 

However…that doesn’t seem to be happening. 

Shoppers are still buying goods, both in-store and online. Despite inflation, retail sales now are at 92% of what they were in April 2019, bouncing back after experiencing the decline brought on by the pandemic. While consumer trends are different from what they were back then, they’re gaining momentum, and brands and retailers alike shouldn’t be overly concerned with where things are headed. Here’s a little bit of cautious optimism: according to recently released government data, the Consumer Price Index, which rose .8% in February and 1.2% in March – a record 16-year high – slowed in April to gain only .3%

A recent Axios article revealed that while sticker shock that’s come along with inflation might be, well, shocking, it’s generally not enough to deter people from paying for things. Prices nowadays are dynamic enough that consumers don’t necessarily know when the cost of something goes up, or how much it’s risen. 

The bottom line is that consumers haven’t stopped buying. While some retailers and brands have experienced relative lulls in revenue, credit card usage is up, and Americans are still taking to the internet and the stores to continue shopping. Retail sales jumped nearly 1% from March to April, so while prices have steadily risen, consumer culture remains relatively strong. 

In this time of sort-of certainty, there are different strategies that brands can take to ensure relevancy as consumer habits shift. First, understanding exactly what it is that shoppers want, and delivering on those wants, should be a brand’s first priority. Over the last few years, interest in sustainable styles has jumped, so brands that pay attention to this – and not just around Earth Day – will do well. Brands like Fair Harbor, UpWest and Ahimsa do just that, by committing to environmentally-friendly practices as a core tenet of their business. Second, keep open communication and transparency with consumers. Nowadays, a customer’s experience is worth its weight in gold, and ensuring a pain-free shopping and buying journey needs to be a central part of any brand’s strategy. And lastly, and perhaps most obviously, have sensitivity to pricing. Brands are often cautioned against knee-jerk discounts during times of economic uncertainty, but there’s a middle ground that can be taken. 

To help to ensure efficiency, balance operating and expansion costs, and maintain growth, Cymbio offers an automation platform that automates all eCommerce operations between brands and their retail partners. For tricky times like these, keeping potentially costly errors at bay is crucial. If your brand is searching for a solution that will streamline complex processes into an affordable solution that enables simplified scaling, book a demo now and see how we can help you achieve your brand’s dreams. 

Discover The Power Of Retail Automation

LEARN MORE
The 5 Steps To Building Brand Strength That Every DTC Operation Needs to Know

You’ve built a brand and you’re thriving – or at least on your way to it. Now what? 

Leveraging a variety of strategies to boost and strengthen your eCommerce brand will be a huge factor in its success. The best companies in the business don’t just sit at the top of the pile, they continuously work to engage their customers, innovate, push boundaries, and stand out from the crowd.  

Getting to the top is hard, but staying there is even harder. Here are a few ways to leverage different aspects of your brand’s growth and loyalty strategy to do just that. 

Social Media

Engage with your target market on a variety of platforms. Is your primary buyer persona a 20-something? Understanding if they’re the TikTok generation or the Instagram one will be crucial to ensuring you’re not only reaching them, but building visibility and loyalty. Having a social strategy is make-or-break for brands in 2022. 


DTC Site

Ensuring on-point SEO and an engaging social media strategy will attract users to your site, but getting them there is only half the battle – giving them their desired experience once they’ve arrived is hugely important, too. 

Your site should be easy to navigate, interactive, with tech that excites and adds to the user experience, like a virtual try-on tool. And don’t forget to collect adequate data on how your customers browse your site so you can continuously improve its flow and foster higher engagement and increased sales.


Multi-Channel Commerce

The way to win these days is multichannel and, if you can swing it, omnichannel retailing. In an increasingly digital world, it’s more important than ever to sell and have your name on multiple channels. Having access to customers on retail sites and marketplaces, social media apps, and various other platforms can give your brand the boost it needs to scale, grow, and be successful. 

Omnichannel retail takes things a step further by introducing truly seamless experiences across platforms for your customers.


Email Marketing

Don’t discount the importance of email! Yes, we know, you can build loyalty by advertising discount codes and sales on social media, but being in someone’s inbox just keeps you on their mind that much more. A strong brand is one that’s on every platform, and email is absolutely one of those.


Brand Partnerships

Collaboration these days is all the rage. Partnering up with another brand can provide not only visibility for potential new customers, but a good boost of credibility as well. Exploring ways to strategically join forces with a complementary company to your own can prove to be a valuable strategy for both parties. 


For DTC brands looking to scale their digital sales channels and expand their presence, Cymbio is here to help. Our automation platform makes seamless growth possible by easing the onboarding process to retailers and marketplaces with a one-to-all connection. No matter how you’re trying to scale or where to, Cymbio can help you get there. 

See What Cymbio Can Do For Your Brand

LEARN MORE
How Brands Can Unlock Growth By Reimagining Their Marketplace Approach

For brands, scaling retail operations means investing money and resources into growing a DTC operation. While selling DTC, brands can determine every step of their interaction with customers, and this method presents a great opportunity to define a brand and its identity. But it doesn’t have to be the only way.

While scaling via DTC can be a solid way for businesses to grow, creating a strategy for selling on marketplaces, too, can present a path towards reliable revenue growth without having to sacrifice any branding and while still maintaining relationships with customers. Unlike selling on a traditional retailer, marketplaces offer brands the ability to expand their reach while still enabling a customer-facing relationship. On these types of retail platforms, the brand is the seller to the end consumer, which presents a unique opportunity for communication with customers and the possibility of building brand loyalty.

First off, the biggest choice isn’t just to sell on a marketplace, but on which one(s). The number of marketplaces has grown in recent years, and brands should know exactly which ones serve their target market and industry. Additionally, some marketplaces are open and accept brands of all kinds with products and sizes of all kinds and types, and some are significantly more selective or niche. Knowing which marketplaces are the right fit for your brand’s identity and audience will have a huge effect on their success on any given platform.


Second, knowing where your competition sells is also an important factor to take into consideration. Impatient shoppers will not wait around when competition is just one click away. Marketplaces should act as an extension of a brand’s own .com operation. Brands can expand their audience, increase sales, and grow revenue, all while offering a streamlined experience on and off their DTC site.


Depending on the industry that a brand focuses on, might mean different requirements set by the marketplace. This might mean having a specific breadth of SKUs, image requirements, or product formatting requirements. A brand that sells something like pillows or kitchen appliances may only have a few items, while an apparel brand, on the other hand, will likely have dozens more SKUs, and simply having those larger numbers will give them plenty of opportunities for success on a marketplace. 


Lastly, knowing how to get the most of the marketplace will be paramount. Simply posting a product on Amazon, which has 100 million Prime members, isn’t enough. It might get seen, but chances are, with so much competition, simply being on the platform doesn’t translate to certain sales. Each platform has its own advertising structure and options, and brands should be aware of these and understand how to best make use of them. Often, retailers offer brands ways to promote themselves through various marketing efforts such as participating in various seasonal events such as promotions and sales. 


Picking the right site to sell on is also a huge part of this. Selling your products in a huge marketplace is helpful, but positioning yourself as a leader in a specific segment of a market on a niche site might be an even better way to leverage competition and stand out. Marketplaces give brands the ability to be competitive even amongst competition and they provide a platform for brand visibility and marketing, so selling on them is a great way for brands to give themselves a boost. 

If your brand is looking for a way to start selling on a marketplace while either maintaining your current operational load or growing to expand your business, then Cymbio’s automation platform is just what you need. Our system is agnostic, working with any and every data format that brands use, and our one-to-all connection provides the most seamless way to join any marketplace. By cutting down the time-to-live for brands by up to 90%, Cymbio enables quick onboarding, which means more opportunities for selling – and sooner! 

See What Cymbio Can Do For Your Brand

LEARN MORE
How Brands Can Stay Current Online As In-Store Shopping Picks Up

Consumers are heading back to stores. Amazon reported a 3% decline in sales this quarter, hinting that the pandemic’s days of nearly all online purchasing are starting to fade, and customers are favoring a hybrid purchasing model. They’re not abandoning their online shopping carts – not by a long haul – but instead choosing to merge their methods of buying. 

What does that mean for eCommerce?

Brands need to ensure they have a cohesive selling strategy and experience that will set them apart and ensure their success. 

Selling in as many places as you can is a key aspect of this. Multi-channel retail, which synthesizes sales across multiple channels, is being eclipsed by what’s known as omnichannel retail. This model takes multi-channel a step further by ensuring that consumers have a fluid experience across desktop, mobile, app-based, and other channels when it comes to purchasing. 

Omnichannel retail – and getting it right – is the key to getting ahead of this new shift in eCommerce, as consumers head back to brick and mortar shops. It can include selling in physical stores, through a DTC site, on retail sites and marketplaces, through social media and apps, and more. 

eCommerce shopping cart

Multichannel focuses on each channel separately, whereas omnichannel aims to tie them all together in a cohesive strategy. This can be achieved with the use of software that links together various sales points, or simply the introduction of certain features and strategies that create those links more independently.

There are plenty of ways that brands can stay current with consumers by implementing an omnichannel strategy. For brands selling in-store and online, having technologies in place that fuse those two together is an easy win. Options that give consumers the ability to buy online and pick up in store or buy in store and have items shipped to their home are two fantastic examples. 

Having a physical store that’s tech-friendly is also a great way to ensure seamless consumer journeys. Products with QR codes open up possibilities for consumers to purchase online or in-store, and having apps that sync on and offline purchases can enable seamless shopping. For consumers who have a registered account with a particular retailer, being able to track online a purchase made in-store will make it much easier for them to potentially re-purchase no matter where they are. 

eCommerce QR code

Behind the scenes, brands can employ a variety of technologies and strategies to track the buying journeys of their customers. Multi-touch attribution software gives helpful insights on channel success rates, especially considering that consumers nowadays use, on average, 6 touchpoints when making a purchase. Mapping customer journeys using data analytics can also provide opportunities for improvements.  

For brands working on the basics, automating retail processes is a great way to get started. In order to succeed in selling on multiple channels, which is a tenet of omnichannel retail, brands should sync the various aspects of their retail operations in order to ensure seamless behind-the-scenes work. Cymbio enables this by automating order, inventory, fulfillment processes and more, and providing a one-to-all connection between brands and retailers that opens the possibility for successful multi-channel selling on the hundreds of marketplaces and retail sites we partner with. Implementing an automation tool like Cymbio’s can be the key to explore the possibility of a successful omnichannel strategy and, in the end, an amazing buying experience for consumers. 

Discover The Power Of Retail Automation

LEARN MORE
Earth Day Spotlight: Cymbio Brands Committed to Eco-Friendly eCommerce

eCommerce has long been considered an industry that’s not so eco-friendly. Consumer culture fuels the creation of massive amounts of merchandise, much of which ends up thrown away in landfills or otherwise disposed of. And for a long time, most people either weren’t aware of the waste that the retail industry creates, or at least they didn’t care to make much of a change. To add on top of that, global shipping contributes to the creation of fossil fuels and pollution. 

But the times have changed, and now more and more brands and retailers have made serious commitments to decreasing the effects their industry has on the environment. This Earth Day, Cymbio is proud to highlight a few of our partner brands who are doing just that:

Ahimsa

Protecting the earth means protecting those on it, and that’s where Ahimsa comes in. The company produces sustainable stainless steel dishes for children. While many American kids grow up eating on plastic plates, health guidance from American Academy of Pediatrics has recommended against using these, since chemicals from the plastic can seep into food and be potentially harmful. Steel, unlike plastic, is an infinitely recyclable material, so it won’t end up in landfills or in the ocean, if repurposed or recycled. It’s highly durable and long-lasting, so Ahimsa’s products can be used for years to come, meaning they also reduce waste by not requiring consumers to re-purchase goods after a short period of time.


Cariuma

A certified B corporation, Cariuma is committed to combining retail and reforestation. For each pair of eco-conscious sneakers they sell, 2 trees are planted in rainforests in Brazil, where the founders hail from. Their packaging is made from recycled materials, their shoes are handmade and crafted in ethical factories, and their shipping methods are carbon-neutral. They’ve also expanded their vegan shoe offerings, working towards diversifying their product catalog to include items friendly to both people and the planet. LED-lit and LEED certified warehouses and highly traceable suppliers top off the company’s incredible efforts to ensuring an environmentally-friendly business.


Dippin Daisy’s

Dippin Daisy’s produces fashionable, size-inclusive swimsuits, but they’re so much more than a bathing suit company. With a commitment to environmentally friendly practices, we’re proud to call them a partner of ours and to highlight them this Earth Day. 

To best promote eco-friendly practices in all steps of the supply chain, they manufacture their goods with recycled materials, produce collections in small batches, and send orders in biodegradable packaging. Perhaps the most unique aspect of their process is the way they dye their swimsuits: they use existing, unsold merchandise as the base for dyes for new products, repurposing goods instead of throwing them away and creating more waste. Some suits that aren’t dyed this way have their patterns created digitally, which cuts down on water waste from the dying process. This month, they’re also sponsoring a campaign to plant a tree for every purchase made.


Fair Harbor

Fueled by passion and purpose, Fair Harbor was founded from a desire to protect the coastline of Fire Island, New York, where the founders grew up and remember witnessing the amassing of plastic along its shorelines. To date, the company, powered by its core mission to keep global waters clean,  has recycled more than 26 million plastic bottles and turned them into men’s and kid’s beachwear. Fair Harbor prioritizes working with manufacturers who are also committed to minimizing environmental impacts in the form of water waste and air emissions, ensuring these values all throughout their supply chain. 

Fair Harbor


Kazi

Employing artisans who weave and hand-make items using-locally sourced materials, Kazi promotes eco-friendly retail practices. Using natural fibers like elephant grass and sisal means there’s no energy expenditure in the creation process of the goods they sell. The company is also a member of the Fair Trade Federation, which is committed – among other things – to conserving natural resources and producing environmentally sustainable goods.


Leota

Leota, which designs women’s and kid’s clothing, takes a slightly different approach to sustainability: in addition to committing to donate excess merchandise to communities in need, their goal is to produce clothing that’s durable enough that consumers won’t need to toss it out next season. By crafting clothes that are made to less, they hope to encourage customers to purchase less, which, though maybe contrary to most retail business practices, is their aim. Because at the end of the day, the less we buy, the smaller our environmental impact can be.


Pehr

Buying baby clothes, accessories, decor and more, can be overwhelming and, unfortunately, wasteful. Kids are only so young for so long, and Pehr recognizes the importance in making sure the products that parents will buy for them will be as sustainable as possible, especially since they’ve only got a limited amount of time to use them. The company is actively working towards ensuring sustainable processes throughout the supply chain by using 100% certified organic cotton in most of their bedding and apparel, and cultivating and continuing their partnerships with ethical manufacturers.


PlantPaper

Who said sustainability in eCommerce is limited to clothes and accessories? PlantPaper’s bamboo toilet paper takes environmentally-conscious purchasing to the next level. Bamboo grows quickly, captures more carbon dioxide than trees, also uses considerably less water in its production, and unlike recycled papers, doesn’t use any formaldehyde or BPA in its formulation. That means its effect on the environment is significantly lower, but the company doesn’t just stop there. Their entire supply chain is 100% plastic-fee – a claim most brands couldn’t (or wouldn’t) dream of.


Sunday Citizen

Sunday Citizen, which makes luxurious yet affordable bedding, strives to create and maintain eco-friendly practices in their manufacturing and production processes. Their packaging is crafted from recycled cardboard and made in a low-waste way, their comforters are filled with material made from recycled bottles, and they use fabrics like silk and viscose made from bamboo, which are more environmentally friendly than other options.


UpWest

Sustainable packaging, paperless receipts, eco-friendly fabrics: these are all tenets of UpWest’s mission to provide Comfort for Good to both people and planet. Their product catalog, which includes clothing and home decor, includes goods that can be reused, like candle holders that can be used as pots for plants, and products that are made with low environmental impact, like yoga mats and recyclable water bottles. 

Consumers can donate gently used clothes in-store and receive 10% off their purchases, encouraging and incentivizing their recycle and reuse policy. The third-party brands that are curated on their site are similarly-minded when it comes to sustainability, indicating the company’s overall commitment to providing an all-around eco-friendly experience. UpWest works with several nonprofits throughout the year to bring comfort to others and to the earth. One example is the One Tree Planted partnership in April of 2021, in which a tree was planted for every sustainable purchase made, resulting in over 4000 trees planted.

Cymbio is proud to support these brands, not just just Earth Day, but every day. We’re honored to enable companies like these to scale and grow while maintaining a commitment to treat our environment with kindness. 

Explore The Possibilities Of Retail Automation

LEARN MORE
Open vs. Curated Marketplaces: Deciding Which One is Right for your Brand

For brands scaling their digital operations and expanding their sales channels, marketplaces are an attractive option. 

They’re a golden ticket for increasing sales, growing brand visibility, widening your customer base, and maximizing your existing workforce and budget by making them work for you. Marketplaces are the easiest way to get the most for your business without increasing workloads for employees or marketing expenses. 

But understanding the wide world of marketplaces out there and picking the right one for your brand will be crucial to your strategy and success. Not all marketplaces are the same, and so knowing which one will best serve your business is important. 

There are two main types: open marketplaces and curated marketplaces

Open marketplaces, like Amazon and eBay, allow for any product from any brand to be sold on their site. Curated marketplaces are selective, and may focus on a certain type of product, aesthetic, or set of values. Whereas open marketplaces aim to present consumers with every possible product their customers could want and that sellers would want to provide, curated marketplaces present a very specific customer base with the products they might want. 

So which one is right for your brand? Here are a few differences between the two models that you should consider in making your determination.

  1. Visibility

Open marketplaces offer brands the ability to showcase their products to a massive customer base – just think of how many people browse through Amazon every day. This alone makes open marketplaces super attractive for brands looking to grow, but there’s a downside to it as well. Because open marketplaces are so large, and offer such a diverse array of products from so many brands, the actual number of consumers who may see or interact with your brand is probably lower than what you might expect. If your products are not featured on the first couple of pages of their on-site search, it’s likely your products will get overlooked.


  1. Customer Targeting

Do you want to simply grow your business, or do you want to grow it effectively? Curated marketplaces allow brands to reach exactly the customers they’re looking for. Say your brand sells kids’ shoes. Listing your products on Walmart will be great, because there will definitely be parents on the site looking to purchase sneakers for their children, among other things. But listing on a curated site like Maisonette, where the entire customer base is parents, makes it much more likely that you’ll connect with exactly the type of customers that fit your target persona. While on Walmart a customer might “run into” your product by accident, on a curated site, they’ll be actively looking for it, and those are your target customers.


  1. Brand Values

If part of your branding is that you’ve cultivated a strong association with a particular set of values, then a curated marketplace will probably be the best bet for you. If environmentally friendly practices, supply chain transparency, or corporate responsibility are of utmost importance to your brand and your customers, then a curated site will be more likely to be a potential match for your scaling needs. A site that aligns with your brand’s particular set of values or ethos, will be selling products that are in line with your customer’s values as well, so that partnership will be a win-win for all parties involved. If your target customer base aligns with the curated marketplace’s customer base, it’s also win-win when it comes to increasing the reach you’ll have with the right customers.


  1. Credibility

Having your products listed on a popular, known marketplace is a great way to show customers that your brand is trustworthy. Not just any business can sell on a marketplace, especially a curated one. But having the ability to list and sell on widely-used retail sites gives your brand the boost of reliability and credibility that could make a huge difference in your sales and growth. When the marketplace trusts your brand and customers trust the marketplace, then they’ll trust you, too.


Whether your brand is looking to expand to a curated or open marketplace, having an automation platform like Cymbio can be the key you need to do so quickly, efficiently, and easily. Our one-to-all connection takes your product data and makes it readable for every retailer, so you won’t have to worry about building unique integrations every time you want to add a new sales channel.

See What Cymbio Can Do For Your Brand

LEARN MORE