Boom or Bust? How Brands Can Automate in an Endless Channel Environment

Boom or Bust? How Brands Can Automate in an Endless Channel Environment

Today’s brands are enjoying a once-in-a-century gold rush predominantly sparked by rapid digital growth and a discernible willingness on the part of consumers to take their shopping experiences, even those once thought to be sacred to brick-and-mortar retail, into an e-commerce environment. Add to that a seemingly endless number of sales and distribution channels — retail, marketplaces, social commerce platforms, a booming drop-shipping industry — and the deck certainly feels heavil

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