TikTok Shop officially launches in the US

TikTok Shop officially launches in the US

After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S. — where it has more than 150 million users. As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads and affiliate programs for creators.

TikTok has been testing its e-commerce initiative in the U.S. since last November. Over the course of the last few months, the company has added more vendors to the test. ByteDance has been experimenting with different formats of shopping in various markets, such as the U.K. and many Southeast Asian countries.

Recent Blog Posts

Unlocking Growth Potential: 4 Effective Strategies for Children’s Apparel Brands to Drive Sales

Learn 4 strategies children’s apparel brands should use to boost ecommerce and omnichannel sales.

What Gen Z’s Impact on Social Commerce Means For Your Brand

As the first generation to grow up with social media, it’s no surprise that Gen Z has had a profound impact on social […]

Open vs. Curated Marketplaces: Deciding Which One is Right for your Brand

For brands scaling their digital operations and expanding their sales channels, marketplaces are a must.  They’re a golden ticket for increasing sales, growing […]