It’s time to wrap up another successful Thanksgiving shopping season and look toward the remaining holidays and the new year. Before we move on to Christmas celebrations and New Year’s parties, we wanted to take a moment to see how our brands performed this Black Friday/Cyber Monday.
As a tool that helps merchants connect with retailers to increase sales channels, Cymbio saw a lot of our brands grow their sales numbers compared to last year. In 2022, our brands saw a 138% increase in order volume this Black Friday and Cyber Monday.
We also helped brands sell 3-6X in merchandise during Black Friday/Cyber Monday compared to previous weeks.
“We’re thrilled to see how our brands performed on Black Friday/Cyber Monday. Every year, we see these sales starting earlier and earlier, with high sales volumes beginning earlier in November,” says Ilana Semel, VP Retail Partnerships, Cymbio. “Cymbio gives brands the confidence that their operations and processes are taken care of without any additional workload or needs from their team, enabling brands to get through these huge sales spikes throughout the holiday season, which demonstrates the power our technology has to support our sellers and nurture their growth.
Black Friday/Cyber Monday in numbers
- Cymbio’s brands saw a 3X increase in sales volume on Black Friday compared to the previous week’s sales
- The top-performing categories for sales this year were jewelry, which saw a 5X increase in order volume and footwear, and apparel, which both saw a 3X increase
- Compared to 2021, this year brands saw a double-digit increase in average order value
- Gross merchandise value skyrocketed from last year, increasing 177% this year over 2021
- In 2021, the average order value for our brands increased 138% YoY growth
- Across the Cyber 5, sales were the highest on Black Friday, following was Saturday and Cyber Monday as #3
The results are in: Cymbio helps brands grow
This Black Friday season solidified what we already suspected: brands that scale with Cymbio achieve steady growth through selling on retailers and marketplaces.
While the peak shopping season is the best time to benefit from diversifying your selling channels and expanding to new retailers, this strategy yields results all year long. For brands who are concerned about maximizing inventory especially after the holiday season, turning to a multichannel sales strategy can help alleviate the stress and put your current inventory in front of a new audience.
With Cymbio, you don’t need to worry about scaling your budget or your team in order to do so. We’ll take care of the technological back end in order to connect your brand with new retailers and marketplaces. Not only that, but we work so you don’t have to. This year, we saw that the Saturday after Black Friday had a higher sales volume than Cyber Monday, meaning Cymbio is there to pick up the slack while your team is enjoying a well-deserved weekend off.
Additionally, other processes such as inventory tracking, order management, and payouts are automated through Cymbio, cutting down on the time and resources you’d need to dedicate to scaling your store.
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