The Agentic Commerce Pioneer Award: Honoring A&F and Fabletics 🏆

The digital shelf has officially shifted from search to transaction. Cymbio, in partnership with PayPal and Perplexity, is proud to announce the Agentic Commerce Pioneer Awards, honoring Abercrombie & Fitch Co. and Fabletics for leading the retail revolution.

Shaping the Future:

The awards recognize merchants who have successfully bridged the gap between AI-driven discovery and seamless transaction.

By collaborating with PayPaland Perplexity, A&F and Fabletics have moved beyond the pilot stage to lead the industry as the first global brands to be discoverable and purchasable across AI-driven channels

Insights from PayPal and Cymbio Leadership:

• Abercrombie & Fitch Co.: Honored for being a “Market Shaper,” A&F was one of the first brands globally to enable “Instant Buy” directly within an AI conversation. By moving from search to action, A&F has created the industry blueprint for the agentic era.

• Fabletics: Recognized for turning agentic commerce into a “High-Performing Reality.” By making their catalog accessible to AI agents, Fabletics has met consumers exactly where they are migrating, transforming the digital shelf into a friction-less storefront.

Are You Agent-Ready?

Together with PayPal, Cymbio powers the agentic commerce capabilities that enable merchants to make products discoverable and directly purchasable across leading AI channels. Through the use of Store Sync, Cymbio ensures that merchant product data is not only visible to Large Language Models (LLMs) but is fully transactable. This technology allows orders placed within an AI interface to drop seamlessly into the merchant’s existing fulfillment and management systems, keeping the retailer in full control of the customer relationship.

As search volume continues to migrate toward AI-driven platforms, the question for merchants is no longer if they should join the agentic era, but how fast they can get there.

To learn more about how Cymbio and PayPal are connecting brands to the AI economy, visit our website