The Shift from Commerce to eCommerce

There is little doubt that recent eCommerce growth has driven significant disruption within the retail industry. With the digital acceleration that happened almost overnight, brands were required to shift their growth strategy focus to eCommerce almost immediately. Brands needed to integrate on new channels quickly and efficiently, requiring immense manual work for each brand’s IT team. 

Integrations to retail websites do not need to be technical. Making your brand shoppable anywhere should not be a 6-month project. And, honestly, who can afford to have such a long, drawn-out 1-1 integration in such an ever-changing industry. 

A Mindshift Must Happen

Until recently, brands needed to use both sales and IT operations to integrate on new channels and retailer websites. There are a few problems here. This lengthy process requires hiring an in-house team for digital integrations – but what about the daily management of imagery, mapping, inventory syncing, taxonomy, orders, billing, tracking, returns, and reports? And what happens if you want to add additional  channels quickly and easily?

Today’s Process

Today, IT teams must map all brand data and bend their systems to be retailer compliant. Not to mention, each retailer’s platforms are unique to their counterparts. So making your brand systems sync with many retailers – is not a scalable solution for growth.

One-to-All Integration

Cymbio provides the world’s first end-to-end drop ship and marketplace platform. Our all-encompassing, B2B automation hub supports all systems, protocols and vendors while seamlessly exposing brands to a global retail ecosystem. With one integration, your brand can be connected to endless amounts of retailers, and you no longer need to deal with any other integrations.

Wrap Up

  • Integration on marketplaces and department stores is very time-consuming and manual.
  • The day-to-day operations and management of brand to retail operations such as: streamlining product data, imagery, mapping, taxonomy, inventory syncing, orders, billing, tracking, returns, and so much more requires brands to hire large in-house teams to fully manage operations.
  • The systems and data-formats that brands and retailers use don’t all speak the same language, causing extremely long integrations and IT teams are unable to scale with the growing list of added channels.


As eCommerce continues to grow, both established and emerging brands must leverage the benefits of digital channels. Doing so will be key to growth in an omnichannel retail world.

We quickly scale and grow your brand through fully automated drop ship and marketplace automation. We support over 600 retailers, marketplaces, department stores and boutiques (such as Nordstrom, Kohl’s, Macy’s, Farfetch, Urban Outfitters) and serve hundreds of brands, including Steve Madden, Marchesa, Camper and more. We are proud to automate the full retail set-up for brands without changing any current systems or processes, streamlining product data, imagery, mapping, taxonomy, inventory syncing, orders, billing, tracking, returns, and so much more.

Relieve Your IT Team of Manual Processes

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