About
CUTS Clothing, an apparel brand founded in 2016, developed an innovative fabric called PYCA Pro, aimed at making classically stylish and versatile clothing that can easily be transformed from day to nightwear.
Challenge
While some brands choose to grow by scaling on multiple channels and platforms, CUTS was planning to launch on a single retailer’s site via drop ship. However, the system they used to manage their existing wholesale and direct to consumer operations wasn’t compatible with the chosen retailer. They needed a solution to help them integrate their data into a new system without overloading their team with the manual work typically associated with onboarding.
Solution
Cymbio automated their product set-up, inventory management, and orders and onboarded them to an eCommerce platform, enabling them to jump-start selling via drop ship with a major retailer. Without Cymbio, this entire process could have taken months of manual work, placing additional operational strain on their team. Cymbio saved CUTS hours of manual work, and operated an error-free onboarding process that provided a seamless connection and pathway towards a fruitful relationship between the retailer and brand.
Results
Just a few months after beginning to sell on their major retail partner, CUTS is nearly doubling its quarterly digital sales GMV and is well on its way to outpacing its predicted sales targets.
