About
Cynthia Rowley is a clothing brand based in New York City with a mission set on women’s empowerment.
The brand’s aesthetic features pretty-meet-sporty ready-to-wear items in categories like fitness, surf, and swim, as well as home decor items.
The brand has a focus on sustainability and often features recycled materials and green technology in its designs. Cynthia Rowley sells its products in boutiques, online, in pop-ups, at specialty retailers, and through partners.
Challenge
As Cynthia Rowley tried to expand its brand to sell to even more e-commerce retailers, it found that onboarding new partners presented a number of challenges. For starters, the daily operations of working with retail partners took up a lot of time and resources. Manual tasks like sending and syncing inventory, updating product data and prices on different platforms, and pulling orders was a very time-consuming process which led to slower overall growth for the company. In order to grow sustainably, Cynthia Rowley needed a solution that wouldn’t interrupt its existing e-commerce operations.
Solution
Cynthia Rowley found Cymbio in order to assist the fashion brand in reaching its goals and connecting with new retail partners. With Cymbio’s help, the company didn’t need to lose time and resources managing daily operations with its retail partners and was able to quickly grow its business. Through Cymbio’s marketplace and dropship automation platform, the company quickly onboarded new retail partners and managed everything in one centralized place.
Results
After less than 9 months of working with Cymbio, Cynthia Rowley experienced measurable growth. Here are some of the results Cymbio helped the fashion brand achieve:
- Through Cymbio, Cynthia Rowley expanded to tens of high-quality retailers and marketplaces, among them are Saks, Neiman Marcus, Farfetch, The Iconic, Hudson Bay, Anthropologie, Nordstrom, and others.
- Cynthia Rowley increased the number of orders through Saks by over 300% from 2022 to 2023
