Maisonette is an online marketplace for high quality baby and kids products across every category; from apparel to gear to toys and home decor. Founded by two moms in 2017 with the goal of helping modern families raise the next generation, Maisonette carries over 1000 unique brands from around the globe, providing relevant, high quality product at every price point, and expert-led content tailored to every stage of parenthood.
Maisonette’s executive team was eager to grow its assortment of incredible brands. They had challenges working with brands’ existing systems and data-sets and efficiently working with each brand’s product data, inventory, orders and documents. They also had a number of brands struggling to meet their KPIs. They needed a quick and efficient solution that could seamlessly enable them to work with any desired brand, to add and diversify their assortment.
The main challenge for Maisonette is the ability to quickly and easily onboard and automate operations with new brands. Additionally, Maisonette does not have a standard EDI connection, with integration taking between 6-8 months to build, a time period too long for scale. They also wanted to automate processes for their own brand between their warehouse and website backend. Cymbio’s ability to support all systems, protocols, EDI connections and direct integrations with all eCommerce platforms, seamlessly integrating the entire process was a game changer. With this solution, Maisonette could now rely on Cymbio instead of multiple integration partners.
Using Cymbio’s marketplace automation platform, Maisonette can now:
- Quickly and efficiently onboard new brands
- Automate and refresh inventory every hour
- Promptly fulfill orders for brands and their own personal brand
- Automate product set-up
- Quick, smooth, and seamless onboarding
- 100% order acceptance rate – each order accepted in 15 min max
- No additional work for internal technical teams
Maisonette now automates the shipping process with Cymbio’s services. They’ve eliminated all manual procedures such as printing shipping labels, packing slips, and tracking numbers – saving valuable time and manpower.
With Cymbio’s Integrated Sellers:
- 74% YOY growth
- 20% increase in AOV
- Onboarded 100+ brands and counting
- Average brand onboarding time: 5 days
- Doubled order volume
- Product assortment live in 3 days
Increase in AOV
Brands onboarding and counting
Average brand onboarding time
Doubled order volume
Average product assortment live