Melissa Case Study
Melissa increases visibility and sales with existing retailers

About

Part of the Grendene Group, Melissa shoes was founded in 1979 in Brazil and, ever since, their colorful jelly shoes are identifiable from afar thanks to their signature tutti-frutti bubblegum scent.

Ilhabela Group is the exclusive US distributor for Melissa shoes. With over <strong>700 points</strong> of distribution, including prominent specialty and department stores, and partnerships with established designers and retail chains, Melissa is a leading brand in its category.

Challenge

The executive team at Melissa wanted to increase visibility and sales with selected accounts while considering buyers’ open to buy limitations. The Melissa team also wanted to streamline the product and inventory sharing process with retailers.

Solution

Melissa chose Cymbio as its wholesale growth platform to offer available to sell inventory to pre-approved, selected retail partners. Cymbio’s platform automated the entire process from granting permissions for styles to each retailer, populating the product and data to the retailers’ eCommerce sites while managing inventory and processing the orders. Within 2 months of launching the platform, Melissa was able to leverage real-time inventory updates to increase the breadth of retailers’ assortments both online and in-store and empower retailers to place instant reorders.

Results

Melissa was able to turn inventory into sales in a dynamic way:

  • 70%

    Average revenue increased by

  • 42%

    Average units sold increased by

  • 2.8x

    Increase in assortments

  • Over 60

    work hours saved to launch new products monthly

“As retail is in its challenging moments, Cymbio brings a new approach for business partnerships between brands and retailers. Their platform enables us to strengthen our sales capabilities with each of our partners while generating mutual growth with low risk.”


Michele Levy
Michele Levy
Ilhabela Holdings (Melissa Shoes USA), Founder & CEO