New Balance Case Study
How New Balance is Scaling Digital Sales Channel by Cutting Time-to-Live by 91%


New Balance is a global sportswear brand formed in 1906. They have been putting their customers first for over 100 years and do business in over 60 countries around the world. New Balance stands for something bigger than sneakers. They champion those who are fearlessly driven by their passions. They elevate sport. They do right by people and the planet. Together, New Balance drives meaningful change in communities around the world.


New Balance
New Balance 1


New Balance needed a quick and seamless solution to connect their multi-region subsidiaries to numerous marketplaces and retailers, in a variety of languages and currencies. They lacked one primary platform to centralize and automate the extensive requirements with each retailer, including product data, multi-warehouse inventory, order routing, and documentation necessary per each retailer. 


Cymbio provided an efficient solution, drastically decreasing time to live by 91% on all retail connections, across multiple continents. All this while successfully connecting with New Balance’s internal systems, processes, and workflows – automating all processes with each retailer. From start to live, New Balance was live and selling in just 3 weeks!


With Cymbio:

  • Average time-to-market: 3 weeks from start to finish 
  • Decrease in time-to-live by 91%
  • Saved countless hours: ditching manual processes and large spreadsheets
  • 3 weeks

    Average time-to-market

  • 91%

    Decrease time-to-live

“Working with Cymbio has been an amazing experience. Integrating with our systems was swift and refreshingly seamless. Their responsiveness and tech capabilities enable us to scale our digital sales channels easily.”

Jason Kennedy
Jason Kennedy
Senior Manager Enterprise Application

Why Cymbio

New Balance was on the lookout for a scalable solution to connect and go live quickly – enabling accelerated multi-channel retail connections.  


  • Connect with all brand systems instantly 
  • Connect to any retailer regardless of systems, data sets, and protocols
  • Handle full retail set-up from A-Z for all marketplaces, drop ship programs & boutiques
  • Replace manual operations
  • Live and selling on retailers, fast!
  • The best customer experience and a true partnership for growth!