Melissa U.S. Taps Tech Firm Cymbio to Boost Sales Initiatives

Melissa U.S. Taps Tech Firm Cymbio to Boost Sales Initiatives

The footwear retail landscape is competitive, and savvy brands, retailers and distributors are turning to tech to enhance sales and revenue growth. Melissa U.S. has chosen tech firm Cymbio for its wholesale growth platform.

According to a Cymbio spokesperson, Melissa tested its platform for six months and experienced a “lift of more than 14 percent in units sold across selected accounts.” The spokesperson added that Melissa intends to implement Cymbio with at least 400 of its existing retailers as well as new accounts.

Michele Levy, founder & CEO of Ilhabela — Melissa’s U.S. distributor — confirmed that working with Cymbio will not only strengthen the Brazilian brand’s sales capabilities with its partners but produce “mutual growth with low risk.”

Recent Blog Posts

Trendy brands can go-live on Urban Outfitters 4 months faster with Cymbio

We are beyond excited to share this insider angle today, perfectly manifesting our commitment to Marketplacing™ the hottest brands on leading marketplaces such […]

What Are The Pre-Holidays Marketplace Trends of 2024?

Retail sales data reveal several intriguing trends that emerged over the past spring and summer. Explore the Marketplace Trends in this article and get the full report now.

Selling on Saks Marketplace: The Essential Guide

Partnering with Saks offers unique advantages, particularly for brands looking to tap into the luxury market across North America. Saks’ multi-vendor marketplace provides […]